Adekunle Gold’s ‘Coco Money’ video is more than just a music visual—it’s a cinematic expression of style, culture, and storytelling. Shot entirely in striking black and white, the video instantly conveys a sense of timelessness while allowing every detail to command attention. The monochrome palette is more than an aesthetic choice; it sharpens contrasts, highlights textures, and brings the narrative into focus, creating a cinematic experience that feels both modern and nostalgic.
Directed by Perlix and produced by Niphkeys, the video is a meticulous blend of urban elegance and cultural authenticity. Lagos streets serve as a vibrant backdrop, alive with movement, local colour, and subtle cultural references. Gold’s wardrobe choices—tailored suits, casual streetwear, and traditional-inspired accents—add layers of personality and storytelling, each look reflecting his dual identity as both a modern Afrobeats star and a proud Lagosian.
The camera work is fluid and deliberate, moving between intimate close-ups and wide, sweeping shots that showcase the bustling cityscape. Slow-motion sequences punctuate moments of reflection and attitude, while clever framing emphasises Gold’s presence against the dynamic environment around him. Small visual details, from the flicker of neon signs to the textures of local fabrics, lend authenticity and richness to every frame.
Choreography and movement are subtle but impactful. Dancers, street performers, and everyday passersby are woven seamlessly into the narrative, grounding the video in everyday life while elevating it through rhythm and visual harmony. The overall effect is a celebration of hustle, style, and heritage—a perfect complement to the song’s themes of ambition, value, and cultural pride.
In ‘Coco Money,’ every frame serves the story, every movement punctuates the music, and every visual choice—from lighting to camera angles—reinforces Gold’s message of pride, hustle, and self-worth. It’s a video that doesn’t just accompany a song—it elevates it, turning each beat into a visual celebration of Lagos, culture, and ambition.
